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The story behind Aurelia

A part of TCNS CLOTHING CO. LIMITED, Aurelia was born in 2009 with an aim to make ethnic outfit options more intriguing and easy-to-wear for Indian women. The brand's design philosophy epitomizes 'Indianness' with a whole new meaning. Aurelia offers designs that celebrate the effortless beauty of womanhood.

Starting from a basic to occasion-ready Kurta, Kurti, tops, drapes to palazzo pants and churidars – Aurelia offers a complete range of Indian wear. The product line is a combination of fashion and comfort, style and quality and an attempt to put forward Pretty Indian Wear for the women across the country.


Aurelia opened its first store in 2009 in Commercial Street, Bangalore. And then with each passing year, the brand Aurelia is moving ahead. With 150+ stores and a vision to get bigger and better by the day – we have the courage to grow over and beyond. The brand has its footprints in over 60 Indian cities and recently opened a flagship store in Sri Lanka. Rooted in the rich heritage of traditional Indian crafts and design, Aurelia as a brand continues to make its presence felt with its classic product line perfect for every occasion.