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The story behind Aurelia

A part of TCNS CLOTHING CO. LIMITED, Aurelia was born in 2009 with an aim to make ethnic outfit options more intriguing and easy-to-wear for Indian women. The brand's design philosophy epitomizes 'Indianness' with a whole new meaning. Aurelia offers designs that celebrate the effortless beauty of womanhood.

Starting from a basic to occasion-ready Kurta, Kurti, tops, drapes to palazzo pants and churidars – Aurelia offers a complete range of Indian wear. The product line is a combination of fashion and comfort, style and quality and an attempt to put forward Pretty Indian Wear for the women across the country.

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Aurelia opened its first store in 2009 in Commercial Street, Bangalore. And then with each passing year, the brand Aurelia is moving ahead. With 150+ stores and a vision to get bigger and better by the day – we have the courage to grow over and beyond. The brand has its footprints in over 60 Indian cities and recently opened a flagship store in Sri Lanka. Rooted in the rich heritage of traditional Indian crafts and design, Aurelia as a brand continues to make its presence felt with its classic product line perfect for every occasion.