Those days are gone when Kurtas were worn only on traditional occasions. As more and more Indian consumers are increasingly spending on their ethnic wear, the brands are also moving to the daily wear segment. Skirts, Palazzos are Kurtas used to scene mostly on occasions before but it’s being worn daily. As people are spending more on fashionable clothing, online shopping for women has seen a huge boost in the last few years.
Kurtas are one of the most preferred women top wear as it is comfortable and goes with almost all fashion bottoms. It has become a part of Indian workwear as the numbers of women employees have increased significantly in the last decade. Kurtas paired with leggings or pants are worn as office wear nowadays. Kurta and kurti which used to be a part of the traditional wear segment have become daily wear now. Kurtas are comfortable, easy to manage and maintain and goes well with India’s traditional culture. The other reason is the Indian summers; as the temperature in most of the cities is more than 30 degrees Celsius for more than half of the year, women kurta plays an integral part in the daily wear segment. It is also comfortable for long working outdoor hours.
Aurelia’s latest Spring Summer Collection has a wide range of kurta and kurti for women. You can shop for kurta online on the Aurelia website and upgrade your daily wear closet. Minimal design, warm colours, and soft material, you will find it all. If you are not sure about the fashion bottom, you can pick kurta sets online as well. As it has become a part of our daily wear closet, you can give it a bit more importance.